For small businesses, you don’t actually need the services of SEO specialists. With tools provided from website builders, you still can run an effective SEO for your website. There is a number of reasons why we install the Yoast SEO WordPress plugin into all of our One Day Website client’s websites . Yoast SEO (formerly known as WordPress SEO by Yoast) is considered the most complete, and effective SEO plugin for WordPress users. It is a comprehensive tool that incorporates many features and functions to guide search engines through your post, page content and category of your site. Yoast gives you control over optimising your content and design. This post will share with you the key functions Yoast has for your effective DIY SEO.
- Yoast Page Analysis for SEO-friendly content
Writing an appealing blog post is an art, as it requires you several techniques and strategies in approaching. Writing for SEO purposes and, more specifically writing to attract your audience, is like a double challenge. Yoast helps you solve that challenge by analysing your content and providing guides to improving your page.
Yoast Page analysis has three colours for you to know the level of SEO-friendliness of your content. Green light means that you’re on the right track to producing an SEO-friendly post. Yoast also reminds you of all the factors that impact your on-page SEO and suggests improvements to you live as you go. This function is considered very useful for bloggers and even business websites with featured blogs. Simply enter your keyword, and and work towards getting all the lights green!
- Create custom meta header/ description
The Yoast SEO plugin also lets you create a SEO title and meta description for your content. By providing the SEO title and meta description, you will increase traffic to your website because Search Engines like Google can better digest your content and deliver it in search results. The meta description lets the users have a quick overview on what your page is about when they do a search in a Search Engine and the better the description, the more likely they are to click on your website to read more. You can see this function on the Snippet Editor under any post or page editor (as shown below).
- Generate XML Sitemaps
Yoast helps you organise your content properly, as organisation is a must for SEO. When you add new content, Yoast will consistently update your changes. Enable your XML settings first, and then you can start using it. You can also change your XML settings easily in your WordPress admin dashboard by going to SEO >XML Sitemaps.
So, there we have it. Here are some of the key functions of the Yoast SEO wordpress plugin that is installed on all of our One Day Website client’t websites. This software will help you run effective SEO on your website.
Our next posts will provide more tips for you to run effective SEO on your websites.
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